What matters when you decide to support a charity?

What matters to you when you decide to support a charity? If overhead is your primary measure of a charity’s effectiveness, you might want to take another look. The Better Business Bureau’s Wise Giving Alliance, together with GuideStar and Charity Navigator, published a letter to American donors in order to correct the misconception that the most responsible charities have low overhead costs. Truth be told, most charities should be spending more on overhead costs in order to effectively accomplish their missions. As stated in the letter, while overhead costs do play a role in ensuring accountability, there are other very important factors to consider. I encourage you to click here to read the letter and the included research so that the next time you are considering whether or not to support a charity, you’ll be able to consider the whole picture.